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Duties to provide information when data is collected in the context of newsletters


If you subscribe to our email newsletter, personal data will be collected. We use this data for our own advertising purposes (e.g. invitations to events, information about new products, news from the company) in the form of an email newsletter, provided you have expressly consented to this. Data processing is carried out in accordance with Article 6, paragraph 1, point (a), of the GDPR.

Newsletter tracking:

If you have previously provided your express consent, newsletter tracking (also known as web beacons or tracking pixels) will be used. When the newsletter is delivered, the external server can then record certain data from the recipient, for instance the time of retrieval. The name of the image file is individualised for each mail recipient by furnishing it with a unique ID. The mail sender can identify which ID belongs to which email address and thus determine which newsletter recipient has just opened the email when the image is retrieved.

Data processing controlling


Data processing controller:

HEINE Optotechnik GmbH & Co. KG
Dornierstr. 6
82205 Gilching


Email: info(at)heine.com

Phone: +49 8105 7728 0


Purpose of data processing


We process your personal data only in compliance with the relevant data protection regulations. Your data will only be processed if you have consented to the sending of newsletters, for example to send you invitations to events, information on new products or news from the company.


Duration of storage or criteria for determining the duration

We store the data you provide to us only for the length of time needed to fulfil the purposes mentioned above or in line with the various retention periods determined by local law. If you revoke your consent, your data will be routinely blocked or deleted in accordance with the statutory provisions.


Our company has created an internal concept to ensure this procedure.


Disclosing your data to third parties

We will only transfer your personal data to third parties if this is permitted by law or if you have consented.


You have the opportunity at any time to revoke your consent to the use of your data for the newsletter with future effect. To do this, it is sufficient to send an email to request@heine.com or to revoke your consent via the link provided in the newsletter. You also of course have the option to send your revocation in writing by post to the following address: HEINE Optotechnik GmbH & Co. KG, Dornierstr. 6, 82205 Gilching, Germany. Once you have unsubscribed from the newsletter, your personal data will immediately be deleted from our newsletter distribution list and included in a file of blocked addresses to ensure that your revocation of consent is complied with.



Note on the respective rights of data subjects

You have the right to obtain access to the personal data concerning you. You can also request that incorrect data be rectified. Additionally, under certain conditions, you have the right to have your data erased, the right to restrict data processing and the right to data portability.


The data protection officer’s contact details

Sven Lenz

Datenschutzkanzlei Lenz GmbH & Co. KG

Bahnhofstrasse 50, 87435 Kempten, Germany

Phone: +49 (0)831 9306 5300



Note on the right to lodge a complaint with the supervisory authority

You have the right to complain to a data protection supervisory authority if you believe that your personal data is being processed unlawfully.