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Confidentiality

Information on data processing for this website in accordance with Art. 13 of the EU General Data Protection Regulation (GDPR) when collecting personal data from the data subject

(Version: GDPR 2.1 from 17.4.2024)

Forum Verlag Herkert GmbH is responsible for this website and, as a provider of a teleservice, must inform you at the beginning of your visit about the type, scope and purpose of the collection and use of personal data in a precise, transparent, comprehensible and easily accessible form in clear and simple language. This content must be available to you at all times.

We attach great importance to the security of your data and compliance with data protection regulations. The processing of personal data is subject to the provisions of the European and national laws currently in force.

With the following data protection information, we would like to show you how we handle your personal data and how you can contact us:

HEINE Optotechnik GmbH & Co. KG
Dornierstr. 6
82205 Gilching
Germany
Tel.: +49 8105 7728 0
Fax: +49 8105 7728 202
E-Mail: info(at)heine.com
Web: www.heine.com

Our data protection officer
Sven Lenz
Deutsche Datenschutzkanzlei – Datenschutzkanzlei Lenz GmbH & Co. KG
Bahnhofstraße 50
87435 Kempten
Germany

If you have any questions about data protection or other data protection concerns, you are welcome to send an e-mail to the following e-mail address: dsb@heine.com

Index:

A. General information

For the sake of clarity, we do not differentiate between the genders. In the interests of equal treatment, the corresponding terms apply to all genders. The meaning of the terms used, such as "personal data" or their "processing", can be found in Art. 4 GDPR.

The personal data processed in the context of this website includes

Inventory data (e.g. names and addresses of customers),
Contract data (e.g. services utilised, payment information),
usage data (e.g. pages visited on our website) and
content data (e.g. entries in online forms).

B. Specific information

Data protection information
We guarantee that we will only process your data in connection with the processing of your enquiries and for internal purposes as well as to provide the services or content you have requested.

Principles of data processing
We process your personal data only in compliance with the relevant data protection regulations and on the basis of the following legal bases:

Processing for the fulfilment of our services and implementation of contractual measures Art. 6 para. 1 lit. b) GDPR
Processing for the fulfilment of our legal obligations Art. 6 para. 1 lit. c) GDPR
Consent Art. 6 para. 1 lit. a) and Art. 7 GDPR
Processing for the purposes of our legitimate interests Art. 6 para. 1 lit. f) GDPRArt. 6 Abs. 1 lit. f) DSGVO

Data transmission to recipients

There is no data transfer to recipients.

We would like to point out that data is transferred to third parties.
In the context of website hosting, the service provider used may have access to your data. We have described which web host we use in this privacy policy. Furthermore, data is passed on to shipping service providers as part of an order in our shop. Further details are provided in the specific description below.

Your data will only be passed on to third parties in accordance with legal requirements. We only pass on your data if this is necessary, for example, for contractual purposes or on the basis of legitimate interests in the economic and effective operation of our business.

If we use subcontractors to provide our services, we take suitable legal precautions and appropriate technical and organisational measures to ensure the protection of personal data in accordance with the relevant statutory provisions.

Data transfer to a third country or an international organisation

Third countries are countries in which the GDPR is not directly applicable law. This basically includes all countries outside the EU or the European Economic Area.

No data is transferred to a third country or an international organisation without a legal basis.

We would like to point out that when using our website, data may be transferred to a third country if you select the services offered via the "cookie consent tool" provided on the website. If you do not select a service, no data will be transferred to a third country.

The adequacy decision of the EU Commission is taken into account here. This states that it is a safe third country or a safe international organisation that offers an adequate level of protection.

The following applies to data transfers to the USA: Since July 2023, there has been an adequacy decision by the EU Commission (Data Privacy Framework), which identifies the USA as a third country with a level of data protection comparable to that of the EU. The adequacy decision can now serve as the basis for data transfers to certified organisations in the USA.

Most of the US services used are certified under the Data Privacy Framework. Details can be found under the individual services.

Making contact

Personal data is processed when you contact us electronically (e.g. via contact form or e-mail). The information you provide will be stored exclusively for the purpose of processing your enquiry and for possible follow-up questions.

We would like to inform you of the legal basis for this:

Processing for the fulfilment of our services and implementation of contractual measures Art. 6 para. 1 lit. b) GDPR

We would like to point out that e-mails can be read or changed without authorisation and unnoticed during transmission. We would also like to draw your attention to the fact that we use software to filter unwanted emails (spam filter). The spam filter can reject e-mails if they have been falsely identified as spam due to certain characteristics.

What rights do you have?

a) Right to information
You have the right to obtain information about your stored data free of charge. On request, we will inform you in writing which of your personal data we have stored. This also includes the origin and recipients of your data as well as the purpose of the data processing.

a) Right to rectification
You have the right to have your data stored by us corrected if it is incorrect. You can also request that processing be restricted, e.g. if the accuracy of your personal data is disputed.

b) Right to blocking
You can also have your data blocked. To ensure that your data can be blocked at any time, this data must be kept in a lock file for control purposes.

c) Right to erasure
You can request the erasure of your personal data, provided that there are no statutory retention obligations. If such an obligation exists, we will block your data on request. If the relevant legal requirements are met, we will delete your personal data even without your request.

d) Right to data portability
You are entitled to request that we provide you with the personal data transmitted to us in a format that allows it to be transmitted to another organisation.

e) Right to lodge a complaint with a supervisory authority
You have the right to lodge a complaint with a data protection supervisory authority.

f) Right to lodge a complaint with a supervisory authority
You have the option of lodging a complaint with one of the data protection supervisory authorities.

The data protection authority responsible for us:

Bavarian State Office for Data Protection Supervision (BayLDA)
Promenade 27, 91522 Ansbach, Germany
Telephone: +49 981 53-1300
Fax: +49 981 53-981300

You can open the complaint form via the following link: www.lda.bayern.de/de/beschwerde.html

Note: It is also possible to lodge a complaint with any data protection supervisory authority within the EU.

d) Right to object
You have the right to object at any time, on grounds relating to your particular situation, to the processing of your data in accordance with Art. 6 (1) (e) and (f); this also applies to profiling based on these provisions.

We will then no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defence of legal claims.

Where personal data are processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing. In the event of such an objection, we will no longer process your personal data for the purposes of direct advertising. All you need to do is send us an email to this effect.

h) Right of cancellation
You have the option to revoke your consent to the processing of your data at any time with effect for the future without giving reasons. You will not suffer any disadvantages as a result of the cancellation. All you need to do is send us an e-mail to this effect.

However, such a revocation does not affect the legality of the processing carried out up to the time of revocation on the legal basis of Art. 6 para. 1 letter a) GDPR.

To assert your rights as a data subject, please send us an email to one of the email addresses listed above.

Protection of your personal data

We take contractual, technical and organisational security measures in accordance with the state of the art to ensure that data protection laws are complied with and to protect the processed data against accidental or intentional manipulation, loss, destruction or access by unauthorised persons.

The security measures include in particular the encrypted transmission of data between your browser and our server. For this purpose, 256-bit SSL (AES 256) encryption technology is used.

Your personal data is protected within the scope of the following points (extract):

a) Maintaining the confidentiality of your personal data
In order to protect the confidentiality of your data stored by us, we have taken various measures to control access and access control.

b) Safeguarding the integrity of your personal data
In order to protect the integrity of your data stored by us, we have taken various measures to control the transfer and input of data.

c) Safeguarding the availability of your personal data
In order to ensure the availability of your data stored by us, we have taken various measures to control orders and availability.

The security measures in use are continuously improved in line with technological developments. Despite these precautions, we cannot guarantee the security of your data transmission to our website due to the insecure nature of the Internet. Therefore, any data transmission by you is at your own risk.

Protection of minors

Persons who have not yet reached the age of 16 may only provide us with personal information if they have the express consent of their legal guardians. This data will be processed in accordance with this data protection notice.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are

Browser type and browser version
Operating system used
Referrer URL
Host name of the accessing computer
Time of the server enquiry
IP address

This data is not merged with other data sources.

The basis for data processing is our legitimate interest in accordance with Art. 6 para. 1 lit. f) GDPR.

Cookies

Cookies are small text files that are stored locally in the cache of your Internet browser. Cookies make it possible, for example, to recognise the Internet browser. The files are used to help the browser to navigate through the website and to utilise all functions to their full extent.

Cookie consent tool

This website uses a so-called "cookie consent tool" (Cookiebot, Usercentrics A/S, Havnegade 39, 1058 Copenhagen, Denmark, DK34624607) to obtain effective user consent for cookies and cookie-based applications that require consent. The "cookie consent tool" is displayed to users when they access the website in the form of an interactive user interface on which consent for certain cookies and/or cookie-based applications can be given by ticking a box. By using the tool, all cookies/services requiring consent are only loaded if the respective user gives their consent by ticking the relevant box. This ensures that such cookies are only set on the user's end device if consent has been granted.

The tool sets technically necessary cookies to save your cookie preferences. Personal user data is not processed in this context.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

Another legal basis for the processing is Art. 6 para. 1 lit. c GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
Where necessary, we have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.
Further information on the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

Web host

SaSG GmbH & Co. KG
Kapplweg 12
D - 86511 Schmiechen

Phone: +49-8206-52790-0
Fax: +49-8206-52790-29
eMail: info(at)sasg.de
Web: www.sasg.de

Newsletter

Newsletter dispatch with consent
If you subscribe to our e-mail newsletter, we will regularly send you information about our offers. Personal data is collected for this purpose. The only mandatory information for sending the newsletter is your e-mail address. The provision of any other data is voluntary and is used to address you personally. This data is used by us for our own advertising purposes in the form of the e-mail newsletter, provided that you have expressly consented to this as follows: "Yes, I would like to subscribe to the newsletter!

We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an e-mail newsletter if you have expressly confirmed to us that you consent to the newsletter being sent. We will then send you a confirmation e-mail asking you to confirm that you wish to receive the newsletter in future by clicking on the corresponding link.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a) GDPR. When you register for the newsletter, we store your IP address entered by the Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date.

You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to us at request@heine.com. Once you have cancelled your subscription, your e-mail address will be immediately deleted from our newsletter distribution list and included in a block file to ensure that you can cancel your subscription.

Sending newsletters to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services to those already purchased from our range by e-mail. In accordance with Section 7 (3) UWG, we do not need to obtain separate consent from you for this. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalised direct advertising in accordance with Art. 6 para. 1 lit. f GDPR. If you have initially objected to the use of your email address for this purpose, we will not send you any emails.

You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by sending a message to the controller named at the beginning. You will only incur transmission costs for this in accordance with the basic rates. Upon receipt of your objection, the use of your e-mail address for advertising purposes will be discontinued immediately.

Newsletter service provider Brevo

Our email newsletters are sent both to existing customers and to persons who have given us their consent to do so via the provider "Brevo" of Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, Germany.

Based on our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provide when registering for the newsletter to this provider in accordance with Art. 6 para. 1 lit. f GDPR so that they can send the newsletter on our behalf.

The provider also carries out a statistical evaluation of the success of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the content of the newsletter. End device information (e.g. time of access, IP address, browser type and operating system) is also collected and analysed, but not merged with other data sets.

HEINE does not send newsletters without this newsletter tracking. Persons who do not agree to tracking cannot subscribe to the newsletter or, in the case of existing customers, must object to this.
We have concluded an order processing contract with the provider, which protects the data of our website visitors and prohibits disclosure to third parties.

Matomo

We use the web analysis service of InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand (“Matomo”) on our website.

To protect site visitors, Matomo uses a so-called “config_id” to enable various analyzes of site usage within a short time window of up to 24 hours. The "config_id" is a randomly set, time-limited hash of a limited set of the visitor's settings and attributes. The config_id or config hash is a string calculated for a visitor based on their operating system, browser, browser plugins, IP address and browser language. Matomo does not use device fingerprinting and uses an anonymized IP address of the site visitor to create the “config_id”.

If the information processed in this way includes personal user data, the processing takes place in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes. In order to object to data processing of your visitor data in the future, we provide you with a separate option to object on our website.
If data collected using Matomo technology (including your pseudonymized IP address) is transferred to Matomo servers in New Zealand and processed for usage analysis purposes, we would like to inform you that the European Commission has issued a so-called adequacy decision for New Zealand, which ensures compliance with European regulations Data protection standards for international data transfers attested.

SurveyMonkey

To carry out surveys or online forms, we use the services of the provider Momentive Europe UC, 2nd Floor, 2 Shelbourne Buildings, Shelbourne Road, Dublin, Ireland.

By using the service provider, we can design and evaluate surveys and online forms. In addition to the personal data that you enter into the forms, information about your operating system, browser, date and time of your visit, referrer URL and your IP address is also collected, transmitted to the provider and stored on the provider's servers.

Processing will only take place if you have given us your consent in accordance with Article 6 Paragraph 1 Letter a GDPR. Consent given can be revoked at any time with future effect by adjusting the settings using our consent tool.

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Use of Google services on our website:

On our website we use various services from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”), which are described below.

All processing described takes place exclusively based on your express consent in accordance with Article 6 Paragraph 1 Letter a GDPR in conjunction with Section 25 TTDSG. You can revoke your consent once given at any time with effect for the future. To exercise your revocation, please deactivate this service using the “cookie consent tool” provided on the website.

We have concluded an order processing agreement with the service provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US data protection framework (EU-US Data Privacy Framework), which ensures compliance with European data protection levels on the basis of an adequacy decision by the European Commission.

In order to ensure compliance with the European level of data protection, including any transfer of data from the EU or EEA to the USA and possible further processing there, Google relies on the existing adequacy decision in addition to the so-called standard contractual clauses of the European Commission, which we have contractually agreed with Google.

Google Tag Manager

The Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and calibrating, controlling and attaching conditions to them via a uniform user interface. The Google Tag Manager itself does not store or read any information on user devices. The service also does not carry out any independent data analysis. However, when you access the page, Google Tag Manager transfers your IP address to Google and, if necessary, stores it there. Also a transmission to Google LLC servers. In the USA it is possible.

Google Analytics 4 (with cookies, with UserIDs, with Google Signals)

In the version of Google Analytics 4 we use, so-called “cookies” are used. Cookies are text files that are stored on your device and enable your use of a website to be analyzed. The information collected by cookies about your use of the website is usually transmitted to a Google server and stored and processed there. A transmission of information to the servers of Google LLC, based in the USA, cannot be ruled out. Google LLC processes the data for its own purposes and may use it to compile the information into a comprehensive profile about you.

By default and automatically, the IP address transmitted by your device is only collected and processed in an anonymized manner, so that the information collected cannot be directly related to a person. To do this, Google shortens the IP address within member states of the European Union (EU) or other contracting states to the Agreement on the European Economic Area (EEA) by the last digits.

By using Google Analytics on our website, extensive information is used to evaluate user behavior on our website, to compile reports on your website activities and usage behavior, and to provide other services related to your website use and internet usage to provide to us. Furthermore, statistics are collected using the “demographic characteristics” function with information about the age, gender and interests of website users based on an evaluation of interest-based advertising and with the use of third-party information. These serve the purpose of enabling us to implement target group-oriented marketing measures. However, the data collected in this way cannot be assigned to a specific person and therefore not to you personally.

We also use the “UserIDs” function as an extension of Google Analytics 4.
By assigning individual UserIDs, we can have Google create cross-device reports (so-called “cross device tracking”). If you have set up a personal account by registering on this website and are logged into your personal account on different devices using your relevant login details, your user behavior will also be analyzed across devices. The data collected in this way shows, among other things, on which device you clicked on an ad for the first time and on which device the corresponding conversion took place.

We also use the Google Signals service as an extension of Google Analytics 4.
With Google Signals we can also have Google create cross-device reports (so-called “cross device tracking”). If you have activated “personalized ads” in your Google account and linked your internet-enabled devices to your Google account, Google can analyze usage behavior across devices and create database models based on this. The data shows, among other things, on which device you clicked on an ad for the first time and on which device the corresponding conversion took place. We only receive statistics created on the basis of Google Signals. You have the option to deactivate the “personalized ads” function in the settings of your Google account and thus turn off cross-device analysis in connection with Google Signals.

The data collected when using Google Analytics 4 is stored for 2 months and then deleted.
Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de.

Further legal information about Google Analytics 4, including a copy of the standard contractual clauses mentioned, can be found at

https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies /partner sites.

Google Marketing Platform

On our website we use Google Marketing Platform from the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").

GMP uses cookies to serve ads that are relevant to users, improve campaign performance reporting, or prevent a user from seeing the same ads more than once. Google uses a cookie ID to record which advertisements are shown in which browser and can thus prevent them from being displayed multiple times.

In addition, GMP can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, if a user sees a GMP ad and later, using the same browser, visits the advertiser's website and purchases something via this website. According to Google, GMP cookies do not contain any personal information. Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you as follows based on our knowledge: By integrating GMP, Google receives the information that you have the corresponding You have accessed part of our website or clicked on one of our advertisements. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and store your IP address. As part of the use of GMP, personal data may also be transmitted to the servers of Google LLC. come to the USA.

You can find further information about GMP by Google's data protection regulations at the following internet address:

https://www.google.de/policies/privacy/.

Google AdSense

Google AdSense uses so-called cookies. In addition, Google AdSense also uses so-called “web beacons” (small invisible graphics) to collect information. Simple actions such as visitor traffic on the website can be recorded, collected and evaluated. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This may also result in a transmission to the Google LLC servers. come to the USA.

Google uses the information obtained in this way to evaluate your usage behavior with regard to the AdSense advertisements. The IP address transmitted by your browser as part of Google AdSense is not combined with other Google data. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google.

Google Ads Remarketing

Our website uses the functions of Google Ads Remarketing.
For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit.

Any further data processing will only take place if you have agreed to Google that your internet and app browser history will be linked by Google to your Google account and that information from your Google account will be used to personalize ads that you display in the View web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google temporarily links your personal data with Google Analytics data to form target groups.

Details about the processing initiated by Google Ads Remarketing and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites.

You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/.

You can view further information and the data protection regulations regarding advertising and Google here:

https://www.google.com/policies/technologies/ads/.

Use of Google Ads conversion tracking

We use the online advertising program “Google Ads” on this website and conversion tracking as part of Google Ads. By using Google Ads, we can use advertising materials (so-called Google Adwords) to draw attention to our offers on external websites and also measure the success of this advertising campaign. We do this so that we can show you advertising tailored to you.

If a user clicks on an Ads ad placed by Google, a cookie (small text file) is set on their device for conversion tracking on your device. These cookies usually expire after 30 days and are not used for personal identification. The cookie allows us to use Google to recognize that the user was redirected to our site by clicking on the ad.

Cookies cannot therefore be tracked beyond the websites of Google Ads customers. The information collected is used to create conversion statistics and provide us with information about the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.

You can block this use by deactivating the Google Conversion Tracking cookie via your Internet browser under the menu item “User Settings”. You will then not be included in the conversion tracking statistics.

You can find further information about Google's data protection regulations at the following internet address: https://www.google.de/policies/privacy

You can permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link: https://www.google.com/settings/ads/plugin ?hl=de.

Please note that certain functions of this website may not be possible or may only be used to a limited extent if you have deactivated the use of cookies.

Using videos from YouTube

We use the YouTube implementation function to display and play videos from the provider “YouTube”.

According to information from “YouTube”, cookies are set which serve, among other things, to record video statistics, improve user-friendliness and prevent abusive behavior. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not want to be associated with your YouTube profile, you must log out before activating the button.

Google saves your data (even for users who are not logged in) as usage profiles and evaluates them. You have the right to object to the creation of these user profiles; to exercise this you must contact YouTube. Regardless of whether the embedded videos are played, a connection to the Google network is established every time this website is accessed, which can trigger further data processing operations without our influence. Further information on data protection at “YouTube” can be found in the provider’s data protection declaration at:

https://www.google.de/intl/de/policies/privacy.

Use of web analysis tools from social media providers:

We use tools from social media service providers on our website for evaluation purposes. All processing described below, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to this in accordance with Article 6 Paragraph 1 Letter a of the GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “cookie consent tool” provided on the website.

When using the services, data may be transferred to the USA. For data transfers to the USA, all of the providers we use have joined the EU-US data protection framework (EU-US Data Privacy Framework), which ensures compliance with European data protection levels on the basis of an adequacy decision by the European Commission.

Meta pixels for creating custom audiences with advanced data matching

Within our online offering, the so-called “meta pixel” from the social network Facebook is used in the extended data comparison mode, which is operated by Meta Platforms Ireland Ltd., 4 Grand Canal Quare, Dublin 2, Ireland (“Facebook”).

When a user clicks on an advertisement displayed on Facebook, an addition is added to the URL of our linked page using meta pixels. After being forwarded to the user's browser, this URL parameter is then supplemented by setting a cookie from our website. In addition, this cookie records specific customer data such as the email address, which we collect on our website linked to the Facebook ad during processes such as purchasing, account logins or registrations (extended data comparison). The cookie is read by Meta-Pixel and thus enables the data, including specific customer data, to be forwarded to Meta.

With the help of the meta pixel with extended data comparison, it is possible for Meta to precisely determine the visitors to our online offering as a target group for the display of advertisements (so-called “Facebook ads”). This means we can only show the Facebook ads we place to those Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products, which are determined based on the websites visited ), which we transmit to Meta (so-called “Custom Audiences”).

By using the pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not appear annoying. This allows us to further evaluate the effectiveness of Facebook advertisements for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook advertisement (so-called “conversion”). This allows us to better measure the effectiveness of our advertising campaigns by recording more attributed conversions.

All transmitted data is stored and processed by Meta so that a connection to the respective user profile is possible and Facebook uses the data for its own advertising purposes in accordance with the Facebook data usage guidelines (https://www.facebook.com/about/privacy/). can. The data can enable Facebook and its partners to place advertisements on and outside of Facebook. For this purpose, we have concluded a joint responsibility agreement with Meta in accordance with Art. 26 GDPR.

LinkedIn Insight

This website uses retargeting technology from the following provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland.

This makes it possible to target visitors to our website who are already interested in our shop and our products with personalized, interest-based advertising. The display of advertising is based on a cookie-based analysis of previous and current usage behavior, but no personal data is stored. In the cases of retargeting technology, a cookie is stored on your computer or mobile device in order to collect pseudonymized data about your interests and thus adapt the advertising individually to the stored information. These cookies are small text files that are stored on your computer or mobile device. You will be shown advertising that most likely corresponds to your product and information interests.

Social networks

In addition to this online offering, we also maintain a presence in various social media, which you can access via the corresponding buttons on our website. If you visit such a presence, personal data may be transmitted to the provider of the social network. It is possible that, in addition to storing the data you specifically entered on this social medium, other information may also be processed by the provider of the social network.

Further information can be found in our social media data protection information.

Changes to our privacy policy

We reserve the right to adapt our data protection notices at short notice so that they always comply with current legal requirements or to implement changes to our services. This can, for example, concern the introduction of new services. The new data protection information will then apply to your next visit.